Hi, I'm Matt. I set up THAT-SHOP in 2024 after a fun and successful career working with fashion brands. I loved working with so many different brands, companies and people from all over the world and helping them to grow. Now is the time to bring to life some creations and ideas which have been developed from my experiences over nearly two decades.

We start with headwear - a personal passion and speciality - and with the fundamental goal of creating brands and products which represent strong identity and design whilst offering high quality and value for money.